Named after the island of Capri’s most famous street, Via Camerelle celebrates a love of the sea, flowers and life. A memory, an emotion, a walk in harmony with rays of sunshine and freshly picked flowers. Via Camerelle honours the nature of Capri and the zest for life felt on the picturesque island. The citrus and aromatic notes of this fragrance immediately conjure happy, lively emotions and translates to the Capresi way of life. The joy of the island.
NOTES
Top: Bergamot, Orange, Lemon, Marjoram
Middle: Water Lily, Cyclamen, Jasmine
Base: Cedarwood, Sea Musk, Amber
PERFUMER
Laura Bosetti Tonatto
HOW IT WEARS
Via Camerelle is an Eau de Parfum that should give the wearer about 6 hours worth of longevity. The citrus and marjoram combination upon opening gracefully balances the delicate floral belly of this fragrance captured in a lively base of light woods, musk and amber, all the while maintaining a clean, uplifting brightness whilst binding it lightly to the skin.
LORE LOVES
We love how this perfume really conjures the vibe of warm weather. The promise of better days and wistful inspiration, fond memories and those not yet made. If you’re after an uplifting scent to put a smile on your face and spring in your step this is it. Very much unisex, comforting and entirely refreshing, both for the flesh and spirit.
ABOUT THE BRAND
In 1380 on the island of Capri, the monks of Carthusian Monastery of St. Giacomo were taken by surprise when they learnt that Queen Joan of Anjou would be visiting them. Legend has it the father prior went around the island, gathering the most beautiful flowers he could find to present to the queen. The flowers were kept in water for 3 days, and just as the monks went to throw them away, they noticed a beautiful fragrance coming from the water. They went to their alchemist, who figured out how to recreate and preserve the scent, thus creating the first perfume of Capri.
Hundreds of years later, in 1948, the monks’ perfume formulas were rediscovered by the Priory of Certosa. With permission from the Pope, a chemist went about reproducing the formulas in a small laboratory, named Carthusia.
In the late 40s painter Mario Laboccetta created Carthusia’s logo – a flower siren surrounded by native Capresi blooms, symbolising the brand’s indissoluble bond with Capri.
Today, Carthusia’s fragrances are still all handmade, observing centuries old practises, ensuring the highest level of quality in their fragrances. The spirit and history of Capri is embedded in every Carthusia product, and all ingredients are derived from Capri’s environment, paying homage to the beautiful island.
FREE RETURNS
Love your fragrance or return it for free. Learn more about The Lore Promise here.
