Debbie Harry, Polly Styrene, Stevie Nicks, Siouxsie Sioux, Merry Clayton, Chrissie Hynde, Kim Deal, Betty Davis, Kathleen Hanna, Chrissy Amphlett, Joan Jett… Just a few of the iconic women who shaped music as we know it today. Uncompromising, they transformed the landscape of music in a male-dominated industry and world. Sonic Flower tells the story of these front women, their refusal to conform, and the inherent power in their femininity.
Clean yet dirty, sweet yet earthy and animalic, Sonic Flower rejects the norm and commands your attention. What might seem like a pretty flower at first is really anything but.
NOTES
Top: Pink Pepper, Carrot Seeds
Middle: Orris, Jasmine Petals
Base: Ambroxan, Cashmere Woods, Skin Musks
PERFUMER
Jérôme Epinette
HOW IT WEARS
Sonic Flower opens with an exuberant burst of bright pink pepper and the earthy, powdery spice of carrot seeds. The carrot seeds then drag in the green, waxy iris, and sweet jasmine petals. The base is an intoxicating symphony of musk, the sensual ambroxan blending with the smooth cashmere and sweaty skin musks perfectly. The ambroxan stretches out the longevity of this scent incredibly, it lasts for 8-10 hours on the skin – whether you’re on stage, in the green room, or crowd surfing!
LORE LOVES
We think Sonic Flower might be our favourite Room 1015 scent yet, and that’s really saying something! This fragrance has the esoteric, elusive, and alluring character of scents like Not a Perfume or Genetic Bliss because of the blend of musks on the base, but with the added brightness and sweetness from the top and middle notes. It changes throughout the course of the day, and you get whiffs of it when you least expect it 8 hours after you first sprayed it. It’s feminine in the most potent, carnal, raw way, and we can’t get enough of it!
ABOUT THE BRAND
Room 1015 is a fragrance line unlike any other. Founded by Michael Partouche a.k.a. Dr Mike (a doctor in pharmacology, turned guitar player then visionary) this brand is all about the connection between scent and music.
The name is dedicated to the hotel on Sunset Boulevard in L.A. called the Continental Hyatt House, but better known as the “Riot House”. In the 1970s, its rooms were graced by the likes of The Who, The Doors, The Rolling Stones and Led Zeppelin – who, like any self-respecting rock band did in the 70s, partied there until the walls shook. Keith Richards made Room 1015 famous (or infamous) by dropping a TV out of the window whilst his bandmate rode a motorcycle up and down the hallways.
So, the ethos of Room 1015 is all about trashing the hotel room of life. It’s about nostalgia for that period of freedom, sexual liberation, creative explosion, achievement of a “higher” consciousness (wink) and most importantly – rock ‘n’ roll.
Each Room 1015 fragrance is inspired by a pivotal moment in rock history – whether it’s the birth of British punk, the sex and drug revolution of the late 60s, The Beatles going to India for the first time, the groupies who lurked on Sunset in the 70s, or the scent of a tattoo parlour where your favourite band member got inked. Each scent has been designed to transport you there, and make you feel a part of it in the same way the music of that time does.
