Nomadic, light and kind to your hair. To be sprayed at arm’s length, for an urban and sensual trail of Parisian Musc’s vegetal and musky notes.
The hair perfume formula is reduced in alcohol for an ultra-thin diffusion, and enriched with natural, nourishing active ingredients for shiny and supple hair. It contains 95-98% natural ingredients, free of sulphates, silicones and parabens, and just like Matiere Premiere’s perfumes, is vegan, phthalates-free and have no colorants, with alcohol from a 100% natural origin (beetroot).
FRAGRANCE
Initial idea: “A woody musk”
Main ingredient: Ambrette Seed Peru
Creative approach: Around the Ambrette, reinforce the woody note with Cedar Oil Virgina. The musky facet is amplified by Ambrettolide Supreme. Ambroxan is used to bind wood to musks.
NOTES
Top: Virginian Cedar
Middle: Ambrette
Base: Ambrettolide Supreme, Ambroxan, Musk
PERFUMER
Aurélien Guichard
HOW IT WEARS
Parisian Musc opens with a creamy, earthy note reminiscent of fig, sprinkled with a bit of spice. After a while, the ambrette and ambroxan come out, making this a “your skin but better” scent once it has dried down to an ambery musk.
LORE LOVES
Matiere Premiere’s hair perfumes pack an incredible punch – they are pretty strong for a hair perfume! They’re the perfect way to replenish your EDP while you’re on the go, all without destroying your hair. What’s not to love?
ABOUT THE BRAND
Debuted in 2019, Matiere Premiere (or “Raw Materials” in French) is the work of renowned nose and master perfumer, Aurélien Guichard.
The core objective of the Matiere Premiere range is to put a spotlight on some of the most precious fragrance materials from around the world, and to hero the beauty and elegance of a single note fragrance.
A 7th generation perfumer born in Grasse (arguably the perfume capital of the world), Aurélien Guichard has a passion for fragrance running through his veins. He has been the nose behind nearly one hundred fragrances and has worked with brands such as Givenchy, Narcisco Rodriguez, Gucci and Commes de Garcons.
Guichard is also the owner of an organic farm where he produces Rose Centifolia and Tuberose, some of which is used in the Matiere Premiere line, making it one of the only brands in the world to own and produce some of the raw materials used in their fragrances.
“Growing our own rose is a way to reconnect with the essence of the work of a perfumer – creating the fragrance itself, but also supervising the quality and production methods of the raw material” – Aurélien Guichard.
Matiere Premiere is all about honouring the beauty and sophistication that lies in simplicity – one raw material can contain a plethora of olfactory facets ripe for exploration and interpretation.
