As the first light of dawn breaks across the city’s horizon, the world stirs from its slumber, awakening to a symphony of new beginnings.
The scent of dew-kissed flowers fills the air, their petals unfurling in the gentle morning breeze, and with each breath, I inhale the delicate fragrance, a harmonious blend of freshness and renewal.
Enveloped in the golden glow of the rising sun, I am filled with hope and anticipation for the adventures that lie ahead.
NOTES
Water
Petrichor
Florals
Amber
White musk
PERFUMER
Flora Gourdon
HOW IT WEARS
Beginning fresh and watery, 5AM lands like a crystal-clear dewdrop on fresh leaves and florals. As it wears, petrichor and floral notes collide with amber and clean white musk. With a 25% perfume concentration, 5AM will last 6-8 hours on the skin.
LORE LOVES
5AM is crisp and fresh, like a brisk walk home after an all-nighter. It’s late summer, first thing in the morning as the sun is coming up, and all your senses are heightened and invigorated. The birds are singing, and the sounds of the city waking up are steadily growing louder. You’re rejecting any notions of regret from the night before, instead embracing what’s ahead of you. This isn’t a femme-feeling floral, it’s very androgynous, bordering on masculine – so don’t shy away from it if you’re not usually into florals!
ABOUT THE BRAND
Founded in 2023 by John Domjan, ÖRÖK FRAGRANCES is about sharing narratives of queer joy, diversity, adversity and resilience through scent.
“ÖRÖK” is an homage to Domjan’s heritage, meaning inheritance/legacy/eternity in Hungarian. A fitting name, given each ÖRÖK fragrance aims to capture those culturally inherited experiences we all share, and the threads that connect each of our identities to one another. The ÖRÖK outlook is that fragrance isn’t just an accessory, it can act as a representation of who you are.
A Naarm (Melbourne) based brand, many of the ÖRÖK fragrances are evocative of local queer experiences – nights out clubbing, days at the beach with friends, shenanigans in city gardens. That said, the beauty of this range is that everyone and anyone will be able to find something they relate to within it.
Formulated by nose Flora Gourdon, ÖRÖK FRAGRANCES are truly avant-garde, and act as a real point of difference in the Australian fragrance landscape.
FREE RETURNS
Love your fragrance or return it for free. Learn more about The Lore Promise here.
