Ficifolia

Ficifolia Fragrances was conceptualised in the Melbourne lockdowns during the Covid pandemic of 2020. Founder, Sophie Marcoux, struggled with the loss of face-to-face time with friends, family and Melbourne culture. During her pre-covid travels, Sophie would buy herself a perfume in whatever country she was in to as a scent souvenir. Inspired by the connection between scent and memory (plus a hint of desperation for some outside time during lockdown), Sophie began developing scents that reflected her life in Melbourne. If she couldn’t actually be out with her friends sipping vino at Marion, she wanted to smell like it.
Ficifolia aims to harness the memory-igniting power of fragrance, dreaming up signature scents worthy of a spot on your vanity. Potency is served in smell and storytelling, with each bottle ‘reverse-engineering’ a moment, time or place gone by in Australian cities. Each bottle pays homage to niche local experiences: first came a trilogy capsule celebrating distinctly ‘Melbourne’ vibes in 2023, and in 2024 a suite of Sydney-centric scents followed.
Proudly Australian-owned and produced, Ficifolia Fragrances are vegan and cruelty free, using a combination of natural and synthetic ingredients.