The Black Heart, otherwise known as The Heart of Darkness, takes you on a journey. A journey into the unknown self, a pause between heartbeats.
A journey into dark, shadowy bushland, that while potentially intimidating is one of growth and transformation. When through to the other side, you’ll come out a new version of yourself – stronger and more powerful after confronting the darkness.
The inspiration for the Black Heart comes from a photo that brand founder Sarah took on her property in NSW. The photo was of an ash-strewn landscape of trees that had been blackened by fire, illuminated by a ray of sun. To Sarah, it encapsulated the notion that a fire, which can be frightening and destructive, can also be regenerative and give birth to new life.
NOTES
Top: Bergamot, Brazilian Orange, Eucalyptus
Middle: Cardamom, Black Pepper, Cinnamon
Base: Smoky Wood Accord, Australian Sandalwood
PERFUMER
Jacques Huclier
HOW IT WEARS
The Black Heart opens with a burst of citrus, green eucalyptus and bright cardamom, which quickly gives way to the smoky wood, black pepper and cinnamon. Fresh and green yet powerfully smoky/ashy, it has a real Australiana bush vibe. The wear is great – we generally get around 8 hours.
LORE LOVES
We love the smoky, dry woody feel of this scent. Almost like a wonderful smoky whiskey, The Black Heart is dry woods, but bright and smoky at the same time. A really unique scent and a great addition to the fragrance wardrobe for any earthy or smoky fragrance lovers.
ABOUT THE BRAND
Born in Australia, made in France, Map of the Heart was conceived by partners Sarah Blair and Jeffrey Darling. Sarah a film producer and Jeffrey a film director, the brand was formed using film methodology, with a focus on the potent imagery fragrance can elicit. After calling in a team of experts to formulate the scents, the seven-part line came to life.
Each Map of the Heart fragrance comes straight from the heart, taking the wearer on a journey of emotion, memory, and sensation. From pure joy, to lightness, love or aching darkness and desire – our heart is our essence. By mapping it with scent and colour, we can explore what it is that makes our heart beat.
Created by renowned designer Pierre Dinand, the anatomical heart bottles aim to convey the notion that everything that comes from the heart is true and unique. This is the real heart, not a pretty, romanticised heart.
From the heart of freedom, to the heart of darkness, to the heart of love, Map of the Heart takes us on an olfactory journey unlike any other.
FREE RETURNS
Love your fragrance or return it for free. Learn more about The Lore Promise here.
