An homage to the Australian summer. Freedom, movement, salt air, the endless summer. Running down the sand dunes toward the bright blue water, the sun on your skin, salt air catching to your hair. The Heart of Freedom epitomises joy, enthusiasm and childlike play. Inspired by the smells of summer, long days spent at the beach, and a free and untamed heart. This scent is transparent, crisp and clean yet long-lasting with a marine accord of such clarity.
NOTES
Top: Citrus, Green Leaves, Blackcurrant
Middle: Watery Notes, Tunisian Neroli, Orris, Peony
Base: White Cedar Wood, Australian Sandalwood, Incense, Musks
PERFUMER
Jacques Huclier
HOW IT WEARS
The initial spritz of this fragrance is a burst of green zestiness, which fade to reveal the soft florals and the cool watery notes. The base is quite earthy, with cedar and sandalwood plus the tiniest hint of smoke from some incense, which helps to give the scent silage and longevity. The Clear Heart is fresh like a gorgeous summer’s day accompanied by a salty sea breeze, slightly citrusy on the skin, clean and soft.
LORE LOVES
The Heart of Freedom is super fresh and quietly complex, making it the perfect scent for warmer weather – or for cooler weather when you’re missing that summer lovin! It’s easygoing, natural and laidback, like being in a hammock or lying on the sand, the waves lapping at your feet.
ABOUT THE BRAND
Born in Australia, made in France, Map of the Heart was conceived by partners Sarah Blair and Jeffrey Darling. Sarah a film producer and Jeffrey a film director, the brand was formed using film methodology, with a focus on the potent imagery fragrance can elicit. After calling in a team of experts to formulate the scents, the seven-part line came to life.
Each Map of the Heart fragrance comes straight from the heart, taking the wearer on a journey of emotion, memory, and sensation. From pure joy, to lightness, love or aching darkness and desire – our heart is our essence. By mapping it with scent and colour, we can explore what it is that makes our heart beat.
Created by renowned designer Pierre Dinand, the anatomical heart bottles aim to convey the notion that everything that comes from the heart is true and unique. This is the real heart, not a pretty, romanticised heart.
From the heart of freedom, to the heart of darkness, to the heart of love, Map of the Heart takes us on an olfactory journey unlike any other.
FREE RETURNS
Love your fragrance or return it for free. Learn more about The Lore Promise here.
Lore Team – Brandon –
This was the first fragrance I fell in love with from the range. Crisp and full bodied, it reminds me of a gentle breeze blowing my way, carrying the scent of a few wildflowers and leaves on the wind. I attribute this to their delicate blend of citrus, green leaves, watery notes and the gentle floral in the top and middle notes. It is gentle and present on the skin, and for me, truly does embody the idea of freedom, and I am ever grateful for the woods in the base that give it longevity, so I can enjoy it throughout my day.