Discover Les, a well-balanced ripe and raw fragrance. The acronym for one of New York City’s most vibrant cross-cultural neighbourhoods, the Lower East Side. Think bodegas stocked with ripe fruits, the smells of jasmine vines crawling up surrounding buildings, and stores laden with goods from around the world.
Les is more. Spray and be transported to a maximalist Canal Street daydream.
NOTES
Top: Bergamot, Cardamom, Pink Peppercorn, Pomelo
Middle: Osmanthus, Jasmine, Peony, Vanilla
Base: Moss, Cedarwood, Ambroxan
PERFUMER
Undisclosed
HOW IT WEARS
Les is a super juicy fruity fragrance paired perfectly delicate florals that dries down to a really comforting musky vanilla. The fruits are super ripe feeling, the pomelo particularly prominent and the beginning, bright and tart yet still sweet. The floral heart notes are fluffy and softly sweet, amplified perfectly by the ambroxan, which helps the fragrance to last on the skin for 6-8 hours.
LORE LOVES
This is the fragrance of a New York summer, the streets bustling with activity, corner stores selling fresh fruit juice and big bunches of flowers they have displayed out the front. Everyone is dressed colourfully and is out on the block to avoid their oppressively hot apartments. The fresh, subtle sweetness of Les is both clean and ripe, making for a really interesting modern take on a fruity floral.
ABOUT THE BRAND
In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. Herman and Kien began by making the things they’d want to use daily – products that were fluid, essential, but also accessible.
The Boy Smells ethos is all about elevating your intimate world. Packaged in pink and conceived beyond the gender binary, their fragrances – both home and personal – make loving your identity a daily ritual.
Each fragrance draws inspiration from the founders’ memories and experiences, but also takes into account the context and history attached to different smells. Each Boy Smells fragrance is like the complex identity of a person, full of dualities and contradictions, and because of that, wearing them allows you to reinforce your sense of self every day before you walk out the door.
“We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender. It’s a permission to harness your power from wherever you want it.” co-founder, Matthew Herman.
