“Historically cannabis has been used to induce spiritual experiences and inner travel. It’s that part of 1960’s counterculture movement which has evolved into its own language, art, literature and music. The very act of smoking a joint has deep symbolism. To put it bluntly, the fragrance SWEET LEAF will make you fly high.” Dr. Mike, founder of Room 1015.
NOTES
Top: Grapefruit, Eucalyptus
Middle: Cannabis, Angelica Root, Turpentine
Base: Jasmin, Cashmeran Wood, Patchouli
PERFUMER
Serge De Oliveira
HOW IT WEARS
Sweet Leaf opens up with a eucalyptus-cannabis-grapefruit blast, evocative of a forest of tall, verdant cannabis plants. Once it’s been on the skin for a bit, the patchouli and jasmine work together to create a scent reminiscent of a sweet, crystalline, resinous nug. On the dry down however, it’s not too intensely marijuana heavy. The earthy patchouli and cashmere wood plus the angelica root give the scent a soft botanical base that lasts around 8 hours.
LORE LOVES
We love how Sweet Leaf captures the smell of cannabis without the “skunky” part. It’s not trying too hard to replicate the smell of weed, rather it has perfectly inforporated it into a blend of other herbaceous, earthy notes. It has a cleanliness to it that is really pleasant – like an ex stoner who now has a corporate job and wears suits, but will still have a cheeky toke every so often.
ABOUT THE BRAND
Room 1015 is a fragrance line unlike any other. Founded by Michael Partouche a.k.a. Dr Mike (a doctor in pharmacology, turned guitar player then visionary) this brand is all about the connection between scent and music.
The name is dedicated to the hotel on Sunset Boulevard in L.A. called the Continental Hyatt House, but better known as the “Riot House”. In the 1970s, its rooms were graced by the likes of The Who, The Doors, The Rolling Stones and Led Zeppelin – who, like any self-respecting rock band did in the 70s, partied there until the walls shook. Keith Richards made Room 1015 famous (or infamous) by dropping a TV out of the window whilst his bandmate rode a motorcycle up and down the hallways.
So, the ethos of Room 1015 is all about trashing the hotel room of life. It’s about nostalgia for that period of freedom, sexual liberation, creative explosion, achievement of a “higher” consciousness (wink) and most importantly – rock ‘n’ roll.
Each Room 1015 fragrance is inspired by a pivotal moment in rock history – whether it’s the birth of British punk, the sex and drug revolution of the late 60s, The Beatles going to India for the first time, the groupies who lurked on Sunset in the 70s, or the scent of a tattoo parlour where your favourite band member got inked. Each scent has been designed to transport you there, and make you feel a part of it in the same way the music of that time does.
