“A woody and wild fragrance as a tribute to the 1970’s Rock N’ Roll era. I tried to imagine what could be the scent of this hotel room in which so many things have happened! A burned sandalwood with fresh notes of mandarin and violet was a perfect match for a rebel touch. Rock On…” Dr. Mike, founder of Room 1015.
NOTES
Top: Saffron, Mandarin
Middle: Iris, Violet
Base: Sandalwood, Papyrus, Gaïac Wood
PERFUMER
Jérôme Epinette
HOW IT WEARS
Ten Fifteen opens up with a sugared mandarin note, coloured by soft saffron. This soon gives way to the rich, intoxicating violet, followed by the waxy, papery notes of iris and papyrus. Then comes the ashy gaiac wood, sprawled on a bed of creamy sandalwood, creating a soft waft that is reminscent of suede. This scent stays close to the skin, and lasts 6 hours.
LORE LOVES
We love how Ten Fifteen isn’t too literal or overt – it’s more about a suggestion than a statement. It’s the lingering cigarette smoke in the curtains, perfume trapped in the sheets, designer outfits hung up in the wardrobe by room service. It’s sexy, alluring, and speaks for itself with a ’nuff said attitude.
ABOUT THE BRAND
Room 1015 is a fragrance line unlike any other. Founded by Michael Partouche a.k.a. Dr Mike (a doctor in pharmacology, turned guitar player then visionary) this brand is all about the connection between scent and music.
The name is dedicated to the hotel on Sunset Boulevard in L.A. called the Continental Hyatt House, but better known as the “Riot House”. In the 1970s, its rooms were graced by the likes of The Who, The Doors, The Rolling Stones and Led Zeppelin – who, like any self-respecting rock band did in the 70s, partied there until the walls shook. Keith Richards made Room 1015 famous (or infamous) by dropping a TV out of the window whilst his bandmate rode a motorcycle up and down the hallways.
So, the ethos of Room 1015 is all about trashing the hotel room of life. It’s about nostalgia for that period of freedom, sexual liberation, creative explosion, achievement of a “higher” consciousness (wink) and most importantly – rock ‘n’ roll.
Each Room 1015 fragrance is inspired by a pivotal moment in rock history – whether it’s the birth of British punk, the sex and drug revolution of the late 60s, The Beatles going to India for the first time, the groupies who lurked on Sunset in the 70s, or the scent of a tattoo parlour where your favourite band member got inked. Each scent has been designed to transport you there, and make you feel a part of it in the same way the music of that time does.
